Systematic Lead Generation Leads are only as valuable as the time you put into them. Without a system, leads are just names on a spreadsheet. However, with a strong lead generation system – one that includes incubation, follow-up, and conversion – leads are not just names and email addresses: leads become relationships, closings, and great referral sources. In this session, we’ll discuss how to create a system that not only generates more leads, but helps you to convert those leads into loyal clients with a greater success rate. 1-3 hour session
Real Estate PR: See Me, Know Me, Love Me It’s a little-known fact and a rarely-practiced strategy, but you can be your own public relations advocate. Whether you are a solo agent or you have a team and can delegate the task, there are a few simple steps you can take to connect with the press and become a media superstar. You don’t have to spend thousands to hire a public relations firm to have contacts in the press, and you don’t have to become a relentless self-promoter. You just have to have the right tools in your arsenal and know how to use them.
Give to Grow: Community Service and the Hyperlocal Agent You love what you do and you’re dedicated to your community, it’s what drives you AND builds your business at the same time. Find out how this win-win can be leveraged for even greater good. Founder of projects such as “Trick or Treat for Troops” and “Hot Dogs for Homeless Dogs”, Maura has incorporated a Giving Initiative into her marketing plan; she’ll show you how you can involve your clients in charity events and giving as a way to stay in touch and foster a deeper connection and engagement with your sphere. Feel great about growing your business, increasing good will, and creating a legacy of helpfulness in your business.
Put Your Best Foot Forward: Lessons in Online Customer Service from Zappos and Beyond Steve Jobs famously said, “Get closer than ever to your customers.” Social media and the Internet have allowed us to do just that: we’re with them as they sit in their living rooms browsing for homes, in coffee shops reading our blog posts and perusing our websites, and at any second of the day checking their smartphones and tablets. With that increased power, comes the responsibility to provide even greater levels of customer service, to set ourselves apart from our competition, to meet immediate response expectations, to navigate social media channels with its ever-evolving rules of etiquette, and to present our listings and marketing messages through acceptable channels. Online customer service now has the power to define us as real estate professionals.
Customer Before Company: Revolutionize Your Real Estate Business the Nordstrom Way The Nordstrom department store is legendary for exemplary customer service: from the earliest beginnings of Nordstrom, a sign hung from the ceiling that read, “If We Sell You Well, Tell Others. If Not, Tell Us.” Well known for putting customer over company, Nordstrom salespeople are empowered from above to always make it right for the customer. With lessons that can be useful for solo agents, team leaders, and brokers alike, Nordstrom’s business philosophies easily translate into the real estate industry. By taking a page out of the Nordstrom book, from practical translation of the Nordstrom way into customer relationships to incorporating the Nordstrom beliefs into our personal values systems, we can revolutionize our businesses and our industry.
Face to Face(book): Offline Networking in an Online World Technology and social media are all the rage and are certainly buzz-worthy, but face-to-face is the tried-and-true path to customers for life and a strong referral business. This session teaches proven strategies for staying top-of-mind in this ever-digitized world. You may be tech-savvy and use technology widely in your businesses, but you must also recognize the value of good, old-fashioned in-person contact. We’ll discuss strategies for how to integrate social media into your business plans and how to combine the power of online strategy and personal contact to build a strong client and referral base.
Mobile Apps for Real Estate Agents: Putting Your Smartphone and Tablet to Work for You You CAN conduct business with the same degree of efficiency and productivity while you are out on the road – you just need the right tools in your toolshed! This class explores 50+ mobile apps for your Smartphone and Tablet that can help you rethink the concept of your office and get you out from behind your desk, closing more deals and being more effective for your clients! From social media to productivity, finance to travel – when they say “there’s an app for that”, it’s really true. There’s an app for every aspect of your business! (1 -1.5 hours)
REALTOR® on the Go: Taking Your Business Mobile It’s no secret that today’s real estate world is fast-paced: buyers and sellers no longer want to wait to get information – they want it now. Agents need to have the right tools at their fingertips in order to meet the demands of our now technology-dependent industry. This course outlines the tools agents can use today to take their office mobile, to be as effective and efficient in the field as they are at their desks. Attendees will leave the class with the knowledge and tools necessary to take their business to the next level, to truly take their business mobile – whether they are solo agents, team members, or team leaders. From over 30 mobile applications that are free (or almost free) and can save not only money but also time to creating a “roaming office,” a comfortable and productive place to conduct business with clients, in the car or wherever! The main goal: making life less complicated and less stressful and making every transaction easier for the agent and the client. One Hour Version: Mobile Apps for Real Estate Agents: Putting Your Smartphone and Tablet to Work for You
Your Facebook Business Page is Worthless Do you have a Facebook Business Page because someone told you with certainty that “you should”? Are you finding that it’s not bringing in business and referrals the way that you thought it might? Do you feel that every minute you spend on your Business Page is just a waste of time? Delete your Facebook Business Page today and start harnessing the power of your personal profile. Start being truly social on social media and reap the benefits almost immediately. You shouldn’t be doing business via the social, but you should be using the treasure trove of knowledge that Facebook gives you to give better service to your clients and sphere.
- Find your niche: use a hobby or interest that is traditionally an in-person activity into a lead-generating business model
- Optimizing your personal profile for public viewing while keeping your privacy at the same time
- Harvest the hidden gems of information Facebook provides that you may not know about
- Get “face-to-face” with clients via Facebook
Co-op(eration) Improve Customer Service With Your Competition As REALTORS®, we work for our clients, but we work with other agents, and the interactions we have with our colleagues can impact our clients’ experience, for better or for worse. In this session, we will explore building better relationships with other agents with the intent to leverage associations to our clients’ advantage . . . and to our own professional benefit and for the betterment of our industry as a whole.
Super Simple Video: Be the Star of Your Own YouTube Channel Want to get started using video in your marketing but don’t really know where to begin? You’ve come to the right place. With just your Smartphone or Tablet, you can create, edit, and upload high-quality videos in just a few simple steps! Producing informational and promotional videos is a quick and simple way to connect with your consumer base, to gain the trust of potential clients, and to send personal (and impressive!) greetings to your clients and sphere. Take it one step further and get your clients involved using video testimonials and house-hunting videos. The possibilities are endless – put your creativity to work. Video isn’t just for the tech-savvy real estate agent anymore! Also available: Video: Beyond the Virtual Tour
Generating Buyer and Seller Leads: Capture, Qualify, and Convert Prospecting, Farming, Networking! Lead generation goes by many different names. Are your lead generation techniques built to last? We will examine the discipline, strategy, and systems that effective lead generation requires. We will look at traditional and innovative methods for creating leads as well as scripts and tools for qualifying leads. Use this turnkey resource to also examine how to research and quantify the results of your lead generation activities so that you can fine tune and focus your efforts. Full day ABR Designation Elective; Maura is Lead Instructor and Subject Matter Expert for This Course
MRP: MIlitary Relocation Professional When service members and their families relocate, the services of a real estate professional who understands their needs and timetables makes the transfer easier, faster, and less stressful. This course focuses on educating real estate professionals about working with current and former military service members to find the housing solutions that best suit their needs and take full advantage of military benefits and support. Learn how to provide the real estate services-at any stage in the service member’s military career-that meet the needs of this niche market and win future referrals.
Maura Neill comes from a military family and has a passion for the troops and their families. As the Lead Instructor and Subject Matter Expert, Maura was an integral part in the development of this course and presents the course with a bevy of personal experience and stories. She views this as a valuable and unique course that can benefit all REALTORS®.