How’s That Working Out For You? Hot Issues in Real Estate – Trista Curzydlo, JD Is your smart home or office also culturally sensitive? Do you have a seller client recording every showing with their trusty nanny cam? Are the property videos that you’ve been taking with your drone going viral? There have been a lot of changes in real estate recently and this class looks at Trista’s Favorite Five: Website and application compliance with the Americans with Disabilities Act, The Federal Aviation Administration’s new rules on Unmanned Aircraft Systems, audio and video recordings of property showings, the impact of the Fair Housing Act on new technology and how state law decriminalization of marijuana and the Federal government enforcement of the Controlled Substances Act impacts real estate.
Meetings with Meaning: How to Run Efficient Committees – Karel Murray, CSP, DREI Run meetings that are effective and don’t drone-on-forever! Learn how to get to the point quickly, provide attendees with a common purpose, and spur energy to achieve assigned tasks. Sound impossible? Not when you can leverage time, technology, and techniques to bring meaning and progress back to the meeting table. Find out how in this intense, fast-paced session!
The Cohesive Leadership Playbook – Karel Murray, CSP, DREI Are you leading from the huddle or directing from the sidelines? Would your team agree with your answer? You can adapt your leadership style to a changing economy and to a workforce that wants to work with you, not just for you. In the Cohesive Leadership Playbook, you will
- Unflinchingly evaluate your business using the concept of “Auto Focus”
- Find out how to empower your team to happily embrace new technologies
- Compare where you are now with where you need to be in order to lead the group
- Identify how the “us” in a business plan can create buy-in and long term benefits
- Map out a decision-making process that’s both flexible and rational
This is a session ready to re-inspire you with leadership’s possibilities –and a Playbook to show you the ways.
Straight Talk for the Managing Broker: Retain or Release – Karel Murray, CSP, DREI Stop struggling to motivate associates and balance employee needs. Get the skills you need to fine-tune employee performance and effectively manage situations in this informative, humorous program. Explore managing career cycles, evaluating performance, and if needed, steps for the termination process. It’s about real management tools for the real work-a-day world!
Straight Talk for the Managing Broker: Recruiting – Karel Murray, CSP, DREI Brokerage Revolution isn’t just about management . . . It’s about how to be that exceptional business leader who understands the value of a stable methodology in recruiting, ensuring the best hire possible for a thriving organization. Don’t expect a lot of theory . . . Karel is known for her directly applicable content approach and delivery of specific elements that create the energy and direction any organization needs to thrive in a changing market. The power of proof lies in the consulting that Karel offers, drawing from a national exposure and direct experience in successful management and leadership. Through collaboration and experience, you can be a central element in fanning the flames of excellence within yourself and your brokerage team.
KEYNOTE: The Language of Intent: How Self Talk Transforms Outcome – Karel Murray, CSP, DREI
“If you don’t know where you are going, you might wind up someplace else.” – Yogi Berra Take back control and shape your career by exploring the languages of Self-Created Barriers, Denial–No More, Reality, Belief and Action. Karel Murray, CSP, DREI shows you how your outcomes can be transformed through effective self-talk and intentional strategy that fits your style.
Setting Your Business Strategy Foundation: Recognizing and Incorporating Change – Karel Murray, CSP, DREI In this session you will engage with concepts from today’s top thought leaders on how to stay relevant without being overwhelmed by new technologies and communication avenues. You’ll gain the confidence you need to maximize your customer service connections using the tools of today. Beginning Business Planning (3 hours)
Creating Your Business Strategy Plan – Karel Murray, CSP, DREI Rapidly shifting attitudes, loyalties, and expectations need to be met with a solid business plan. In this interactive session, you will identify your service delivery issues and opportunities and then design strategic action steps to take your business to the next level. More Advanced Business Planning (3 hours
KEYNOTE: Expression . . . Impression . . . Result. – Jackie Leavenworth 97% of our negotiating power is lost in e-communication. A basic truth is that we all want to positively connect and engage with others. This lively, pointed and relevant session creates self-awareness about our choices and how those choices impact results. Seasoned vets to Millennials describe this session as funny, real, inspiring, motivating, and an eye-opener.
Stake Your Claim: Mine Your Own Business – Jackie Leavenworth More than 60% of consumers will do business with the first person they meet or think of the day they find a need to buy or sell real estate. Is your sphere thinking of you on that day? Or, is your sphere reading another agent’s blog the day they decide to move? How are you protecting your best asset in real estate? Your database is your gold mine and your competitors are moving in. Learn to be top of the mind and the “go to” person for real estate. Create a deep relationships with your database so that you know when change is happening in their lives. Stay in the know and mine for your gold.
Capturing the “Untouchables” – Jackie Leavenworth Real estate professionals always want more salable listings, but most don’t see the obvious opportunity that exists in working the expired listing market and the for sale by owner market. And, if they do see the opportunity, they choose not to work it. Understanding, systems, and strategies all contribute to the confidence necessary to capitalize on these opportunities. We do what we do because we are best equipped to help sellers sell their homes. FAQ’s:
- Do expired listings and For Sale by Owners offer opportunity for all agents? Yes
- Can an agent really capture the expired and/or For Sale by Owner market? Yes
- Is there a positive approach for expireds/FSBO’s that creates hope and respect? Yes
- Can sellers of expired listings learn to trust again? Yes
- Is the return on investment worthwhile? Absolutely
- Can every agent: new, seasoned, shy or outgoing capture these markets? Yes
- Is there a system to follow? Yes
- Do FSBO’s really eat their young? NO!
Aging in Place: Universal Design, Smart Houses, & You – Melanie McLane The aging of the Baby Boomer population, coupled with advanced technology, is changing both new construction and modifications to existing housing. The pent up demand for new construction indicates there will be increased building of new homes in virtually every market. The desire for aging Americans to remain in their own homes means that builders, agents, and others in the industry will be challenged to find housing designed for all of life’s stages and abilities. Agents need to understand consumers’ demands, universal design features, trending technology, and the value cost benefit in the market.
Basic Construction Refresher – Melanie McLane This AQB approved course is designed for real estate agents and appraisers to review fundamental construction methods, both old and new, in residential real estate. The course covers construction from site preparation through completion. Major components of a house are identified including building materials and mechanical systems. Further, the course reveals ‘red flags’ that are discernible to agents and appraisers when inspecting a home for a listing, sale, or valuation. Finally, the course describes how physical and functional issues in houses affect value. 7 hours; offered in Cooperation with Hondros Learning.
7 Construction Facts Appraisers Wish You Knew – Melanie McLane, ABR, CRB, RAA Don’t miss this fast moving session covering the facts and about construction every REALTOR should know. Rich with photographs and specific strategies regarding new and old construction, you’ll learn to how to identify key red flags affecting value and functionality. 1.5 – 3 hours
10 Do’s & Don’ts For Working With Appraisers – Melanie McLane, ABR, CRB, RAA What should you do (or not do) as an agent, when working with an appraiser? What is the appraiser doing, and why? The relationship between appraisers and agents should be professional and one of mutual respect. Good appraisers value input and information from agents; good agents understand that appraisers have a framework they must work within to produce “credible results.” In this fast-paced class, we talk about the issues surrounding appraisers, agents, and the resulting friction on both sides: both the “deal-killers” and “trying to influence me” situations.
KEYNOTE! Triple Crown Performance! – Pam Ermen Create your best year ever with higher levels of Production, Profit and Purpose. This power-packed session is tailor made for Top Producers, the BEST of the BEST, who are interested in getting even better! Also Available: Triple Crown Panel Pam facilitates a conversation with Top Producers and leaders to discuss and illustrate the Triple Crown Performance Principles.
Build a Better Agent in 30 Minutes or LESS! – Pam Ermen Are you ready for a BREAKTHROUGH Business Planning process to increase your agent’s production, focus and effectiveness and decrease the time you need to make it happen? Broker/Owners …You’ve heard of the 30 minute body power workouts, well THIS is the 30 minute power workout for business! This simplified, effective process will make you the coach and mentor you’ve always wanted to be and put the responsibility for performance and monthly follow through in the right place–with your Sales Force! This is not a session based on theory–Pam’s doing it every day with success! Get ready to learn how you can push your sales force to new levels of production, profitability and passion and eliminate the mediocrity production plateau!
Systematic Lead Generation – Maura Neill Leads are only as valuable as the time you put into them. Without a system, leads are just names on a spreadsheet. However, with a strong lead generation system – one that includes incubation, follow-up, and conversion – leads are not just names and email addresses: leads become relationships, closings, and great referral sources. In this session, we’ll discuss how to create a system that not only generates more leads, but helps you to convert those leads into loyal clients with a greater success rate. 1-3 hour session
Running Your Business in a Low Inventory Market – Maura Neil Low inventory market means a skill set shift. You need to know how to generate inventory, market yourself to get more listings, handle multiple offers to the sellers AND position buyers’ offers in a multiple offer setting. In this session taken right from the trenches of today’s market, Maura will even address the psychology of the unrealistic seller and the disappointed/angry buyer.
Seed. Lead. List. Repeat.™ Chandra Hall, CSP, DREI To LAST, you have to LIST! Are you willing to work Smarter to make opportunities in a low inventory market? You’re going to need tried-and-true methods but also new and unique approaches that capture sellers. This session will show you how to identify listing opportunities, deliver a winning listing presentation, and then use easy systems to maximize the sellers’ market dollar! Alternate Title: Got Listings? Herd the Cash Cow™
Property Management 101: The Essentials – Marc Cunningham When it comes to Residential Property Management – those outside the industry usually have one of two opinions: Opinion #1: “Property Managers are simply collecting rent and calling vendors for repairs – what an easy job!” Opinion #2: “Property Managers are dealing with crazy tenants, running toilets in the middle of the night, and all the weird laws they have to follow – what a hard job!” The truth is somewhere in the middle. In this course we will go through the basic elements necessary for property management including the management and lease agreement, how to find new owner clients, how to screen tenants, the tenant life cycle, understanding legal and fair housing issues, and how to deal with erratic tenants and owners. This class is ideal for those new to the industry and those who simply wish to have a better understanding of property management basics.
9 Business Essentials for Every Real Estate Professional – Marc Cunningham By the end of this fun and fast paced session you will gain the knowledge and confidence to
- Turn difficult clients into fans
- Understand and comply with fair housings rules
- Speak the language of “real-estate-investor” and analyze real estate investor deals
- Negotiate like a professional
- Grow your business by 10% this year through a simple SWOT analysis.
- Upgrade your marketing to attract new clients
- Look into the future and see what real estate opportunities will exist 5 years from now
- Avoid burnout and finally achieve the allusive “work-life balance”
- Fund your future retirement through real estate investing
10 Things to Know About Working with Real Estate Investors – Marc Cunningham Real estate investing is no longer just for the rich. Both millennials and baby boomers are moving away from stock market investing and into real estate investing. This session will educate agents on how to confidently work with investor clients by understanding
- Transactional differences between owner occupied and investment real estate deals
- How to speak the language of “investor”
- What your investor clients need to know about risk
- How to analyze and compare investment deals
- The differences between commercial and residential investments
- What to look for during inspections
- The pros and cons of buying occupied vs vacant investment property
- The differences between single-family vs multi-family investing
- Financing basics for investment property
- How to accurately calculate the rental rate of a property
Content Marketing for the Real Estate Professional Marc Cunningham Grow your business with this easy and cost effective marketing platform. One of the most challenging aspects of business success for most real estate professionals is marketing. We know we SHOULD be doing it, and the marketing industry tells us that our business will fail without it. But what do you do when you don’t have the time, the skill set, or the money to hire someone else to do it for you. The answer: CONTENT MARKETING. This session will explain exactly WHAT content marketing is, WHY it is so effective, and HOW you can start using it today. The results of content marketing will blow you away and it won’t cost you any money! approximately 1 hour session